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1. Artificial Intelligence: discover Azure AI, a portfolio of artificial intelligence services designed for developers and data scientists. Leverage the decades of innovative research, responsive AI procedures and flexibility that Azure AI offers to build and deploy your own artificial intelligence solutions. Access high-quality vision, speech, language and decision-making AI models through simple API calls, and build your own machine learning models with tools such as Jupyter Notebooks, Visual Studio Code and open source frameworks such as TensorFlow and PyTorch.


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2. Hugging Face in Azure: Hugging Face is the creator of Transformers, the leading open source library for building next-generation machine learning models. Use the Hugging Face Connection Point Service (preview version), available in Azure Marketplace, to deploy machine learning models on a dedicated connection point to Azure’s enterprise-grade infrastructure.

3. Knowledge mining: knowledge mining is an emerging artificial intelligence (AI) discipline that uses a combination of intelligent services to learn quickly from large amounts of information. It enables organizations to understand data in depth and easily explore it, uncover hidden information, and search for relationships and patterns on a large scale.


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4. Azure Confidential Computing: increase the privacy and security of business and consumer data by protecting data in use. Discover new opportunities by enabling multi-party data analytics and machine learning that combine data sets, keeping data private between participants. Take advantage of the wide range of confidential process offerings provided by Azure, such as hardware, services, SDKs and deployment tools.


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Email marketing or emailing focuses on sending a message with the purpose of acquiring new customers, developing the relationship with current ones, creating loyalty, interacting with contacts, increasing sales, generating trust towards a service or product, confirming a purchase order, among other objectives.

Email marketing can help achieve 3 categories of objectives:

– Notoriety (making your business known).

– Image (positioning yourself as an expert)

– Action (selling your products and services)

One of the main benefits of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a large number of recipients.

In addition to helping you with your marketing goals, these are the main aspects of email marketing:

  • – It converts 3 times more than social networks: when used properly, the conversion of an emailing campaign is much higher than in social networks, which is why it is one of the favorite tools of marketers. It is considered one of the most profitable channels within online marketing, but it is necessary to have a clear and concise content strategy that provides value.

– Personalization: mass mailing also offers the opportunity to talk directly to your audience, making a connection that gives a feeling of distinction and preference to the recipient. This is a key feature for positive open rates.

– Increase cross-selling or upselling: it could be that the recipient is already one of your customers, but does not know the full range of products or services you offer.

– Accessible: e-mail allows you to reach a wide range of different audiences, including those who are not necessarily comfortable using the Internet. This makes it the most conventional form of marketing. On top of that, email marketing creates an opportunity to establish long-lasting relationships with your customers and prospects.

– It keeps you in the minds of your customers: most of the time a customer does not return to a product or service because they have forgotten it exists. This tool prevents this from happening by building a flow of reminders so that when the customer is ready to buy a product or service similar to the one you offer, your company is their first choice.

– Immediacy: if you have news or promotions to promote sales during certain times of the year, e-mails are an excellent channel to make them known instantly and at the moment they are needed. Keep in mind that when you use personalized information according to your customer’s profile, your closing (conversion) percentage will be even higher.

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1. Backup and disaster recovery: Azure offers a simple, secure, scalable and cost-effective end-to-end backup and disaster recovery solution that can be integrated with on-premises data protection solutions. In the event of an outage or accidental deletion or damage of data, recover business services in a timely and organized manner. Azure’s backup and disaster recovery solution is easy to design, cloud-native, highly available and resilient.


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2. Azure private multi-access perimeter process (MEC): Azure private MEC combines network functions, applications and Azure services optimized at the edge to deliver high-performance, ultra-low-latency solutions that address the modern business needs of enterprise customers. The Azure global cloud platform, connectivity and ecosystem of partners and application developers enable operators and systems integrators to deliver these enterprise solutions as fully managed services across a wide range of computing platforms.

3. Azure Public Multiple Access Perimeter Processing (MEC): Azure PUBLIC MEC integrates Azure’s perimeter-optimized Azure services and Azure processing with the mobile operator’s public 5G network connectivity. Use the solution to rapidly develop and deliver a broad collection of low-latency applications and solve critical business problems at the operator’s perimeter.

4. Azure High Performance Computing: Azure High Performance Computing (HPC) is a complete set of processing, network and storage resources integrated with workload orchestration services for HPC applications. With optimized infrastructure, solutions and application services built specifically for HPC, Azure offers a very competitive price-performance ratio compared to on-premises options, with additional high-performance computing benefits. In addition, Azure includes state-of-the-art machine learning tools to drive smarter simulations and enable intelligent decision making.


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5. Business-critical applications: run SAP and high-performance computing applications, as well as the applications and solutions you build in Azure to optimize capital expenditures and manage unpredictable events. Modernize your business-critical systems with artificial intelligence and analytics to empower your geographically distributed workforce and prepare for the future. Increase the efficiency of your IT organization with Azure managed databases, exposing performance insights through integrated intelligence, limitless scalability and security threat management.

6. Hybrid and multi-cloud solutions: enable telecommuting, leverage cloud innovation, and maximize the investment you’ve made in the on-premises environment by relying on a highly effective hybrid and multi-cloud approach. Azure provides a comprehensive, seamless and more secure approach to innovate from anywhere, whether on-premises, in a multi-cloud environment or at the edge.

7. Quantum Computing: Azure Quantum takes an end-to-end approach to deliver all the technology needed to enable business impact by innovating in parallel at all layers of the computing stack, including controls, software, and development tools and services. Microsoft now has all the components of a topological qubit, a new and unique qubit that will be faster, smaller and more reliable than other qubits. Over time, topological qubits will power Microsoft’s next-generation, fully scalable and highly secure quantum computer.


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First of all, it is essential that your website is indexed in the search engines in which you want to appear so that they recognize it and show it to users. If your website is not indexed, it will be as if you do not exist.

The content you offer must be of quality and relevant to users. If you copy content from other pages or repeat articles, the search engine will detect it and penalize you. The content must also be well structured: use titles, subtitles, bold, leave white spaces to make the texts easier to digest, etc.


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You must determine keywords for your content and use them so that the search engine understands what you are talking about. For example, if your article is about a tour around the Riviera Maya, a keyword could be “what to visit in the Riviera Maya”. Ideally, you should include your keyword in the title, in the URL of your page, in the meta-description (the text that appears in the search engine results) and in your text, but it is not necessary to repeat the keyword or phrase excessively. You can use synonyms.


Management of search engine optimization seo with social media and advertisement from website Premium Photo

External and internal links are another important element of positioning. Internal links link to other pages on your website, so it will help search engines understand your page and index the content. External links link to other web pages and, strangely enough, help improve your ranking as long as you link to authoritative and relevant pages in your industry. The reason is that the search engine understands that you are offering content of interest.


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1. Development and testing: empower your team to quickly provision development/testing and pre-production environments to deliver quality products, applications and services. Use dedicated managed development services such as Azure DevTest Labs, GitHub Codespaces and Windows Virtual Desktop to easily manage and optimize development/test environments, tenants and subscriptions, without sacrificing governance, cost control or security.


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2. E – commerce: give customers what they need through a personalized, scalable and secure shopping experience.


Of e-commerce sales, online shopping, digital marketing.isometric smart phone online shopping . 3d render.

3. Mobility: connect with your customers wherever they are with mobile back-end as a service (MBaaS). Create personalized experiences based on your customers’ interests and behavior. Reduce time to market with cloud services, tools and DevOps designed to deliver mobile solutions.


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4. Messaging services in Azure: Azure messaging services provide interconnectivity between applications and components that are written in different languages and hosted in the same cloud, multiple clouds, or on-premises. Use message queues or topics to send messages without worrying about consumer availability and to help balance the performance of variable workloads.

5. DevOps solutions in Azure: use end-to-end solutions in Azure to implement DevOps practices during application planning, development, delivery, and operations. Apply the right mix of DevOps technologies, culture, and processes to enable continuous software delivery and deliver more value to customers.


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6. Application development with little programming work in Azure: build line-of-business applications faster with less code and at a lower cost, with Power Apps and Azure. Automate business processes with out-of-the-box connectors, integrated solutions for common use cases, and drag-and-drop simplicity. Use services like Azure API Management and Azure Functions to scale and scale your applications and respond to change quickly.

7. Modern application development: modern application development is an approach that enables rapid innovation through cloud-native architectures with loosely coupled microservices, managed databases, artificial intelligence, DevOps support, and integrated monitoring. Meet the changing needs of your customers with applications that deliver highly personalized experiences and dynamically change to respond to real-time events.


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8. Application and data modernization: modernize your applications and data to accelerate time to market and deliver new experiences. Achieve greater agility and scale with integrated security and high availability.


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9. DevSecOps: as new types of cybersecurity attacks increase, strengthen your development environment and software supply chain by integrating security early in the development cycle. DevSecOps combines Azure and GitHub products and services to help DevOps and SecOps teams collaborate to create more secure applications.

10. Microservice applications: microservices are an architectural approach to building applications where each core function (or service) is compiled and deployed independently. The microservices architecture is distributed and loosely coupled, so a bug in one component does not disrupt the entire application. Independent components work together and communicate with well-defined API contracts. Build microservices applications to meet rapidly changing business needs and get new features to market faster.


Microservice architecture is a method of developing software systems that focus on singlefunction

11. Serverless computing: deliver more value to the core of your business by minimizing the time and resources you spend on infrastructure-related needs. Use Azure’s fully managed, end-to-end serverless solutions to boost developer productivity, optimize resources, and accelerate the pace of innovation.


Api gateway is an api management tool that sits between a client and a collection of backend service

12. Azure SaaS Development Kit: simplify software-as-a-service (SaaS) migration using pre-built modular templates and resources in a development kit. Include fully documented open source code that allows you to compile by example or make modifications for a given scenario.


Saas concept collage

13. Enterprise SaaS applications: use Azure’s knowledge and business intelligence technologies to build SaaS (software as a service) applications.


Saas concept collage
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First of all, it is essential that your website is indexed in the search engines in which you want to appear so that they recognize it and show it to users. If your website is not indexed, it will be as if you do not exist.

The content you offer must be of quality and relevant to users. If you copy content from other pages or repeat articles, the search engine will detect it and penalize you. The content must also be well structured: use titles, subtitles, bold, leave white spaces to make the texts easier to digest, etc.

Mobile notification icons between man and woman using cell phone Free Photo

You must determine keywords for your content and use them so that the search engine understands what you are talking about. For example, if your article is about a tour around the Riviera Maya, a keyword could be “what to visit in the Riviera Maya”. Ideally, you should include your keyword in the title, in the URL of your page, in the meta-description (the text that appears in the search engine results) and in your text, but it is not necessary to repeat the keyword or phrase excessively. You can use synonyms.

Management of search engine optimization seo with social media and advertisement from website Premium Photo

External and internal links are another important element of positioning. Internal links link to other pages on your website, so it will help search engines understand your page and index the content. External links link to other web pages and, strangely enough, help improve your ranking as long as you link to authoritative and relevant pages in your industry. The reason is that the search engine understands that you are offering content of interest.

Hand of touching network connecting the human dots icon in business project management. Premium Photo

Finally, do not forget to add an alternative text to the images of your articles. This will appear if the image fails and also helps to improve your positioning.

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Google Ads (formerly Google AdWords) is Google’s ad platform. Its first version was launched in 2000 and since then it has been leading the Online Media market. Through Google Ads it is possible to create Search Ads, Display Ads, Youtube Ads, Gmail Ads and also Play Store Ads.

The biggest advantage of Google Ads is that ads can be highlighted to a super segmented audience. 

Here are some key points for an effective ad:

  1. Leverage to differentiate yourself

A Google Ads ad allows you to speak directly to a user likely to want what you offer. Tell them about your value proposition, that is, tell your audience what you do better than your competition.


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  1. Use your keywords in the Google Ads ad

Using your Keywords and repeating them a couple of times in the ad text has several advantages. Adding the keywords in the ad text, it is recommended to use them in the title and in the visible URL.


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  1. Abuse capital letters but with care

It is great to highlight the text of a Google Ads ad but only with a few words avoiding capitalizing articles or connectors. And remember, it is not possible to write whole words in capital letters or a capital letter in the middle of a word.


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  1. Add a period at the end of the first descriptive line

If we end the first descriptive line with a period, when our ad appears at the top of the results (among the first three) the first line will go up and will appear after the title.

  1. Make an attractive offer

Add the most important message you want to communicate in the first lines of your ad, such as offers and promotions.


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  1. End your ad with a strong call to action

End with a clear call to action. “Visit our website”, “Buy now” or “Register now” are some examples of recommended call to actions.


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  1. Don’t forget extensions

Use caption extensions to talk about attributes of your product and service that you have not been able to add in the ad text; call extensions so that users can contact you directly by phone or site link extensions so that from the ad they can go directly to a section of your website.

  1. Take users to a relevant and conversion-oriented landing page

User experience is critical, especially if you want your landing page to be conversion-oriented. Make sure your landing page is responsive.


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  1. Use your creativity

A good tactic to differentiate yourself from your competition is to have an original and eye-catching message. 


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  1. Test again and again

Now it’s time for you to test and experiment with some variations to see which one works best and take it into account in your Google advertising strategy.

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There are four main types of decentralized or distributed networks on the blockchain:

Public blockchain networks: public blockchains are permissionless and allow everyone to join them. All blockchain members have the same rights to read, edit and validate the blockchain. 


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Private blockchain networks: a single organization controls private blockchains, also called managed blockchains. The authority determines who can be a member and what rights they have on the network.


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Hybrid blockchain networks: hybrid blockchains combine elements of private and public networks. Companies can set up private permission-based systems alongside a public system. 


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Consortium blockchain networks: a group of organizations controls consortium blockchain networks. The pre-selected organizations share responsibility for maintaining the blockchain and determining data access rights. 

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Blockchain technology is an emerging technology that various sectors are adopting in innovative ways. 

Energy: energy companies are using blockchain technology to create peer-to-peer energy trading platforms and optimize access to renewable energy. For example, let’s look at these uses:

  • Energy companies using blockchain technology created a trading platform for peer-to-peer electricity sales. Homeowners with solar panels use this platform to sell their excess solar power to neighbors. The process is largely automated: smart meters generate the transactions and the blockchain records them.

  • With crowdfunding initiatives based on blockchain technology, users can finance and purchase solar panels in communities that lack access to energy. Backers could also receive rent from these communities once the solar panels are built.


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Finance: traditional financial systems, such as banks and stock exchanges, use blockchain services to manage online payments, accounts and market transactions. 


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Multimedia content and entertainment: Multimedia content and entertainment companies use blockchain systems to manage copyright data. Verification of royalties is critical for artists to receive fair remuneration. Several transactions are required to record the sale or transfer of copyrighted content. 


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Retail: retail companies use blockchain technology to track the movement of goods between suppliers and buyers. 

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It is important to define who will conduct the audit, whether a single auditor or a team, what will be audited, to whom the results will be communicated and what mechanisms will be used to ensure the implementation and effectiveness of corrective actions.


Here are the 5 steps:

  1. Planning and scheduling

The audit work begins with careful planning. At this point it is necessary to take into account the complexity of the work, the time required for its execution and the resources needed to carry out and complete the work. The chronogram is essential so that everyone involved knows the verification dates of each process. The scope of the internal quality audit and its objectives should also be defined.


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  1. Engage senior management and the work team

Without the commitment of top management, the results of the internal quality audit can be seriously compromised. Managers must be convinced of the importance of the audit and allocate the necessary resources. They must also understand that they are primarily responsible for creating a culture of quality and continuous improvement in the organization. Commitment must also be present in the audit team.


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  1. Conduct the audit

The internal quality audit can start with a meeting between leaders who share and corroborate the work plan. After that, it is time to get into the verification practice. There are several ways to collect evidence and information during an audit. The most important thing at this stage is to know how to conduct the process in an atmosphere of cordiality, respecting the deadlines established in the schedule and the organization’s workflows. 


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  1. Record and present the results

  • Non-conformities: individual problems, arising from a difference between results and commitments.

  • Follow-up actions: it is necessary to verify that the corrective or preventive actions arranged in previous audits have been completed in a timely manner and have been effective.

  • General report: the findings and actions taken to address those problems are consolidated in this report. 


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  1. Follow up on the recommendations of the report

It is essential that the delivery of the report is not considered the end of the audit work. From the nonconformities and findings reflected in the report, the organization will have the necessary tools to identify the causes of the nonconformities. In this way, it will be able to suggest and implement corrective actions.


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