Email marketing or emailing focuses on sending a message with the purpose of acquiring new customers, developing the relationship with current ones, creating loyalty, interacting with contacts, increasing sales, generating trust towards a service or product, confirming a purchase order, among other objectives.
Email marketing can help achieve 3 categories of objectives:
– Notoriety (making your business known).
– Image (positioning yourself as an expert)
– Action (selling your products and services)
One of the main benefits of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a large number of recipients.
In addition to helping you with your marketing goals, these are the main aspects of email marketing:
- – It converts 3 times more than social networks: when used properly, the conversion of an emailing campaign is much higher than in social networks, which is why it is one of the favorite tools of marketers. It is considered one of the most profitable channels within online marketing, but it is necessary to have a clear and concise content strategy that provides value.
– Personalization: mass mailing also offers the opportunity to talk directly to your audience, making a connection that gives a feeling of distinction and preference to the recipient. This is a key feature for positive open rates.
– Increase cross-selling or upselling: it could be that the recipient is already one of your customers, but does not know the full range of products or services you offer.
– Accessible: e-mail allows you to reach a wide range of different audiences, including those who are not necessarily comfortable using the Internet. This makes it the most conventional form of marketing. On top of that, email marketing creates an opportunity to establish long-lasting relationships with your customers and prospects.
– It keeps you in the minds of your customers: most of the time a customer does not return to a product or service because they have forgotten it exists. This tool prevents this from happening by building a flow of reminders so that when the customer is ready to buy a product or service similar to the one you offer, your company is their first choice.
– Immediacy: if you have news or promotions to promote sales during certain times of the year, e-mails are an excellent channel to make them known instantly and at the moment they are needed. Keep in mind that when you use personalized information according to your customer’s profile, your closing (conversion) percentage will be even higher.